Sport Sponsorship
This guide provides a framework for sports organisations in securing, developing and retaining commercial partnerships.
Key commercial elements are considered including commercial planning for sports organisations, understanding your brand in a changing market, how to minimise costs and maximise revenue streams. The sponsorship process is reviewed under the following headings:
- Brand management
- Product identification
- Product development
- Identifying the target sponsor market
- Matching the product and sponsor
- Selling the product
- Servicing the sponsor
Sport Sponsorship: Securing and retaining commercial partners (PDF)